Walmart Now Lets You Virtually Model Clothes On Your Own Body


Walmart be your own role model
Walmart’s latest Be Your Own Design feature lets you upload your own images to use instead of the default clothing designs. | Picture: Wal-Mart

Walmart shoppers will now be able to virtually try on clothes from the comfort of their homes using AR technology in the retailer’s app.

The new Be Your Own Model experience requires customers to upload a photo of themselves to create a realistic simulation of what an item of clothing would look like on their own body. The feature is able to recognize where fabric should drape and where shadows should fall, made possible by the company’s acquisition of virtual testing platform Zeekit last year.

“A single shirt can come in six different colors, seven different sizes and two sleeve lengths. Our technology captures all the variations and shows what they look like in a unique way for each individual,” Walmart said in a press release announcing the new feature.

The technology itself is one thing, but the breadth of its capabilities is another. More than 270,000 garments from Walmart’s brand portfolio can be tried on using Be Your Own Model. Items from select national brands such as Levi’s, Champion and Hanes are also available for trial.

Zeekit virtual fitting room technology was first used by Walmart in its less personal Choose My Model experience in March. Instead of virtually dressing the customer, however, it allowed them to choose from one of 50 different female models with a variety of skin tones, heights between 5ft 2in and 6ft, and sizes ranging from XS to XXXL. Walmart will continue to offer this feature to anyone who is not comfortable uploading their own photo.

A woman modeling the new AR Walmart Be Your Own Model experience
Picture: Wal-Mart
Simply snap a photo of yourself in a well-lit room, dress up when prompted, and try on thousands of different clothes.

A video walkthrough of the feature shows users simply take a full photo of themselves wearing shoes and tight-fitting shorts and top in a well-lit environment, then enter their waistline when there. are invited. They can then reuse the image as a template when shopping for clothes at Walmart through the app or through the desktop. It’s unclear how the tech will deal with strapless tops and dresses and it doesn’t seem to support menswear at all.

Unfortunately, Walmart’s announcement of the Be Your Own Model feature makes no mention of how the world’s largest retailer plans to protect the semi-nude images it asks customers to upload in droves. We’ve reached out to the company for comment and will update this story if we hear back.

The Be Your Own Model experience is available through the Walmart app and is currently rolling out to iOS users first, with Android support expected in the coming weeks.

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