TikTok plans to ban all political fundraising on its platform

The image shows the TikTok logo superimposed on a white background.
Nick Barclay / The Edge

Starting Wednesday, TikTok is expanding its election rules to make it harder for politicians and political groups to raise funds using the platform – and plans to ban all fundraising activity soon. The changes come just six weeks before November’s midterm elections.

In a blog post, TikTok’s president of global commerce solutions, Blake Chandlee, said the company will immediately disable all advertising and monetization features, such as gifts and tips, for politicians and parties on the Internet. platform. Additionally, accounts belonging to governments, politicians, and political parties will need to request verification.

“By prohibiting campaign fundraising and limiting access to our monetization and account verification features, we aim to strike a balance between allowing people to discuss issues that affect their lives while protecting the platform. creative and entertaining form that our community wants,” Blake Chandlee, president of global business solutions at TikTok, said in Wednesday’s blog post.

Over the next few weeks, TikTok plans to implement a sweeping fundraising ban for the campaign. The ban will prohibit politicians and parties from using the platform to direct viewers to their campaign websites to donate.

TikTok spokesperson Jamie Favazza said The edge Tuesday that the company plans to enforce these new rules “through a combination of technology and human restraint.”

“We will work with governments, politicians and political parties to verify their account either when they submit a verification request or if we identify an account that we believe belongs to a government, politician or political party, we will confirm account authenticity and begin the verification process,” Favazza said.

The move is part of TikTok’s broader election integrity initiatives this year. In August, the company outlined its plans to address the threat of harmful election misinformation, highlighting an existing policy prohibiting influencers from being paid to post political content. The company said it would start publishing educational content for creators and management companies to better inform them of the ban.

TikTok also said it would start labeling videos containing false or unconfirmed election-related information.

While TikTok has banned political advertising since 2019, politically charged content continues to flood the platform. Dozens of Republican and Democratic politicians running for office this year, like John Fetterman, have launched TikTok accounts in recent months. TikTok’s user base is younger than other major social media sites, making it a key platform for candidates seeking support from young voters.

A recent study from Tufts University in Massachusetts found that young voters may disproportionately decide election winners in key battleground states like Arizona, Georgia, Pennsylvania and Wisconsin.

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