TikTok Now is BeReal’s latest knockoff

Its new feature's TikTok screens show notifications to post and dual-camera images shared by friends.
TikTok Now sends a daily notification, as does BeReal. | Image: TikTok

TikTok is the latest app to add dual camera functionality, hoping to capitalize on BeReal’s growing popularity.

In a blog post today, TikTok announced a new feature called Now, which will send users daily notifications to capture a photo or video using their front and back cameras.

“We are expanding our suite of creative tools while continuing to foster authentic and spontaneous connections on TikTok,” the company says in the post. In other words: you all seem to enjoy accidentally posting company secrets while working from home on that other app. How about doing it on TikTok too?

In images shared by TikTok, the new feature has its own dedicated tab right next to the home button at the bottom of the app. Much like BeReal, users have to post their own snapshot to see what their friends have shared, and there’s a time limit in which your post is “on time”. But unlike BeReal, TikTok adds the ability to post 10-second videos in addition to still images.

The company says it’s experimenting with the feature over the next few weeks. In the US, TikTok Now will be available in the main app. In other parts of the world, TikTok Now may become a separate app.

Other platforms have been working on their own versions of BeReal – which itself has been accused of copying another short-term application. App sleuths uncovered IG Candid, the version of Instagram the company said was an internal prototype that wasn’t externally tested. Snapchat’s dual camera feature – which takes multiple photos but doesn’t send timed notifications – was announced in April and was finally introduced in late August.

TikTok trying to capitalize on BeReal’s popularity shouldn’t come as a shock — the cycle of tech platforms snapping up or adding similar features is endless. Perhaps the most surprising part of TikTok adding this is that it managed to beat Instagram to the punch.

Leave a Comment