Netflix is ​​working on gamertags

Netflix is ​​testing gamertag-style handles that users can create and display publicly when playing its selection of mobile games, as first spotted by mobile developer Steve Moser (via TechCrunch). This should allow members to identify and invite other users to play games based on their handles, as well as see where they rank on the leaderboards.

I was able to experience the feature for myself after updating my Netflix app and downloading In the breach and Mahjong Solitaire. Netflix gave me the ability to create and manage the game handle associated with my particular Netflix profile in both games. Much like creating your gamertag (or public username on any other gaming platform), your game ID must be unique, which Netflix will automatically verify once you enter your chosen name.

Screenshot: Emma Roth / MovieBeat

Screenshot: Emma Roth / MovieBeat

“Your Game ID is a unique public name for playing games on Netflix,” the app’s text says when creating your ID. “Your profile icon and name (Emma) will not be visible to others. You can change your game handle at any time.

After tapping on the “Learn More” menu, Netflix explains that you can use game handles when inviting and playing with other members. It will also show you where you are in the leaderboards and indicate that you can check when certain users are online or offline, creating a kind of social experience in its games. When I played around with the new feature, I didn’t see any options to invite friends or view leaderboards, so that may not be available yet.

Netflix spokesperson Kumiko Hidaka confirmed The edge that Netflix started rolling out game handles to select titles last month, including In the breach, bowling balls, Heads up!and Mahjong Solitaire. However, it’s unclear if and when Netflix plans to roll out game handles for more of its games.

“We are always looking to improve our members’ experience on the service and are exploring different features to enrich the Netflix mobile game experience,” Hidaka added. “We have nothing further to share at this time.”

Netflix launched the first games last November, and they haven’t really taken off. A recent CNBC report cites data from app tracking group Apptopia, which reveals that a measly 1% of Netflix subscribers, or about 1.7 million users, interact with Netflix games daily.

Netflix aims to include a total of 50 games in its library by the end of 2022, and has just added Heads up!, a game popularized by the Ellen Degeneres show. Along with a new ad-supported tier and a potential crackdown on password sharing, Netflix games could play an even bigger role as the company scrambles to get its hesitant subscriber back on a trend. on the rise.

Disclosure: The edge recently produced a series with Netflix.

Updated August 27, 3:17 p.m. ET: Updated to add a statement from a Netflix spokesperson.

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