Intel processor will replace Pentium and Celeron in 2023 laptops


An Intel logo surrounded by processors
Artwork by Alex Castro/MovieBeat

Intel is replacing its Pentium and Celeron brands with an Intel-only processor. The new branding will replace the two existing brands in 2023 laptops and is meant to make things easier when consumers are looking to buy budget laptops.

Intel will now focus on its Core, Evo and vPro brands for its flagship products and will use the Intel processor in what it calls “essential” products. “Intel is committed to driving innovation for the benefit of users, and our entry-level processor families have been critical in raising the PC standard at all price points,” said Josh Newman, vice president and Acting General Manager of Mobile Client Platforms at Intel. “Intel’s new processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”

The end of the Pentium brand comes after almost 30 years of use. Originally introduced in 1993, flagship Pentium chips were first introduced in high-end desktop computers before moving on to laptops. Intel has used its Core brand extensively for its flagship line of processors since its introduction in 2006, and Intel has instead repurposed the Pentium brand for midrange processors.

The Intel processor will replace the Pentium and Celeron brands
Image: Intel
Intel’s new simplified branding.

Celeron was Intel’s brand name for low-cost PCs. Launched about five years after the Pentium, Celeron chips have always offered far less performance at a far lower cost to laptop manufacturers and ultimately consumers. The first Celeron chip in 1998 was based on a Pentium II processor, and the latest Celeron processors are widely used in Chromebooks and budget laptops.

Intel’s decision to simplify the Intel processor means that multiple processor families will now be housed under one brand. It’s not entirely clear how Intel plans to handle consumer education about what’s mid-range and what’s low-cost. Either way, the low-cost Celeron and Pentium chips have certainly garnered enough negative associations in recent years as PC makers increasingly focus on Chromebooks and low-cost devices where sometimes the chips can’t keep up.

Intel says the rebranding will not affect the company’s current product offerings or roadmap, and that it will “continue to provide the same products and benefits within segments.”

Intel’s rebranding comes just weeks before the company introduces its flagship 13th-generation desktop processors. Intel accidentally revealed specs for some of its 13th-gen chips earlier this week after promising at least one would run at 6GHz in stock.

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