Amazon says the Thursday Night Football streaming was a huge success.
Official Nielsen numbers aren’t there, but a note from Amazon’s Jay Marine says the game was “the most-watched US primetime night in Prime Video history” and it stands. expects the company to exceed the 12.5 million viewers promised to advertisers. .
Amazon can’t go five minutes without pushing an unverifiable, unquantifiable statistic, so Marine also claimed the game was “the highest three hours for US Prime signups ever in Amazon’s history – including Prime Day, Cyber Monday and Black Friday.” Truly the emptiest of data points from people running Next Gen Stats Powered By AWS.