EA sees a big opportunity in games that allow players to create their own content, CEO Andrew Wilson said at a Goldman Sachs conference on Tuesday, as reported by Axios. games like Minecraft and Roblox with many player creation tools have become huge successes with enduring popularity, and it looks like EA wants to find more ways to allow players to create content in their own titles.
He pointed out a few EA franchises that he thinks already have notable creative aspects, like The Sims (which will soon be free to play), Fifaand Battlefieldand explained how the upcoming live service skate title will offer many opportunities for player creation.
“Just like in the real world, where skateboarding relies on fashion, music, automotive, construction and brands, we believe the franchise can do that as well,” Wilson said. “So you’ll see us looking more at engaging and investing in creation.” The skate The team has already teased some of the tools they’re working on, such as in-game “CollaboZones” that can be collaboratively built and appear in other players’ worlds in real time.
Wilson expects that ultimately, “there will be the creation of new worlds that are right next to the worlds that we are creating, and people will move between those two things without friction,” he said. -he declares. It looks a bit like what you can see in Fortnite today – expansive player-created worlds are served up right alongside Epic’s own modes in the game’s discovery tools.
Wilson indicated that there is a significant business opportunity in encouraging gamers to create content. The correlation between “committed minutes” (meaning how long someone can play a game) and money spent is almost one-to-one, he said, so players or EA are creating the content, there is “an amazing opportunity for [EA].”
While EA will invest in game creation tools, Wilson explained that the company does not plan to invest money in gaming-adjacent entertainment opportunities like cinema, as some other companies have done. . “I’m not going to buy a film studio just because I think there will be a convergence between linear and interactive,” he said. “I think there are different ways to do it.”
And despite the popularity of EA’s sports franchises, it’s also not considering expensive sports broadcasting rights. “I’m not going to go out and spend billions of dollars on linear sports rights because I believe there is a way to meet the needs and motivations of our sports fans within our ecosystem of a a much more deliberate way that’s much more aligned with how they want to consume that content.
“I don’t think we delivered the last two iterations the way we should have”
He also discussed the state of the Battlefield franchise, which is trying to recover from the much criticized launch of Battlefield 2042 last year, and acknowledged that EA had failed to live up to expectations. “I don’t think we delivered the last two iterations the way we should have,” he said. “There’s a lot of work we need to do there.” EA has “an amazing creative team involved in Battlefield now,” he says, and I think there’s a good chance he’s on the right track now. Vince Zampella, who directs Apex Legends and Titanfall developer Respawn, is now in charge of the franchise, and there are new Battlefield experiences in the works like a new “narrative campaign” and a mobile game.
Wilson believes Battlefield could fill any potential void left by Call of Duty following Microsoft’s impending acquisition of Activision. “In a world where we can wonder about the future of Call of Duty and what platform it might or might not be on, being platform independent and completely cross-platform with Battlefield is a tremendous opportunity,” Wilson said.
And while Wilson is on guard for disruption from tech giants that have gotten into the game (some more successfully than others), he thinks EA will endure. “I say to our teams: never underestimate these giant companies that have innovative DNA, monopolistic tendencies and deep pockets,” he said. “We always have to ask ourselves what happens if they succeed. But starting today, we have this very, very unique and special opportunity to deliver the future of entertainment.